How does it work?
When you place our standard network tags on your website, all ads we deliver will be served through an ad unit belonging to an appropriate tag.
When a visitor arrives at your website, we use our proprietary technology in combination with Google's Doubleclick ad server, where an automated auction takes place. This is all automated and lasts couple of a millisecond. You don’t have to have any concerns about our ads slowing down your site.
After impression quality has been determined, along with geographic location, assumed interest and assigned profile to the arriving visitor - we then compare all of these parameters, along with custom criteria (like your CPM floor rule), and then match it against our pool of advertisments eligible to be shown for a matching impression.
If there are no direct advertisers whose criteria match this unique impressions, automatic auction begins with 2nd pool of advertisers participating in our ad exchange. Each and every advertiser’s line item (ad) is then auctioned against your CPM floor and impression specifics. The winning bid is the one offering equal or more $ per desired impression. Winning ad is shown next.
If more than one advertiser wins this bid, and all of them are willing to match the price you have originally set, then they all participate in the next auction. Now they compete again against each other. Winning bid is the one paying premium on top other advertisers’ offer. The winning bid (ad) is then served to your visitor.